The brief,as we set it.

A studio with four disciplines, two rooms and every class coached to music.

A boutique studio in Leeds (ride, box, lift and stretch) whose members book through an app in somebody else's colours and whose website is a gallery of stock photographs. The site has to feel like the room before anyone has been in it, put the week's timetable one scroll from the top, and turn a first visit into a first week.

Sector: Boutique fitness studio
Shows: Live timetableOwn type & paletteMemberships & offer
Status: Fictional briefNo client askedNot live anywhere

Open it full screen

FORMRide · Box · Lift · Stretch

Trainto thebeat.

Ride 45 · 18:15 · with Mara6 bikes left

Fig. 01

The cover: the opening as a poster, with the equaliser held still, in FORM's own type and colour.Drawn

Four decisions,read off the page.

The site is running in the frame. Scroll, and it moves to whatever the note beside it is about.

01

The energy arrives before the words

Expanded black italic, an equaliser moving under it and one full stop in volt. A studio sells a feeling before it sells a class, and the opening has it before anyone reads a line, with the next class counting down beside it, which is the question every visitor is actually asking.

02

Each class, with its kit moving

Four cards, one per discipline, each with a drawing of its equipment that moves its own way: a flywheel spins, a bag swings, a plate turns, a breath goes in and out. Duration, capacity and intensity sit underneath, so the choice is made on the card.

03

The timetable is the studio's own

A week of tabs and four filters, every class with its coach and how full it is. Volt marks what is live: the book buttons, and the count when five places or fewer are left, which is the number that makes someone book now.

04

Say what it costs

The first week as an offer on a band of volt, then three ways to pay with the one most people choose marked. No joining fee and no contract, said beside the prices rather than in the small print.

FORMBook a class

Ride · Box · Lift · Stretch · Leeds city centre

Trainto thebeat.

Next class

Ride 45

18:15 · with Mara · 6 bikes left

Starts in24:00

128 BPM · Ride 45 set

Four ways in.

Every class is coached, capped and set to music built for it.

01RideForty-five minutes on the bike, in the dark, to a set built for it.45 min · 32 bikes 02BoxBags and pads in rounds. Technique first, then the conditioning.45 min · 20 bags 03LiftBarbells and kettlebells, coached rep by rep. Strength, not chaos.50 min · 16 racks 04StretchSlow, long holds on the mat. The class that makes the others possible.30 min · 24 mats

This week.

Book up to fourteen days ahead. Cancel up to eight hours before.

06:30Ride 45with Mara13 bikes left
07:15Lift 50with Ade5 racks left
12:15Box 45with Ade7 bags left
12:30Stretch 30with Priya6 mats left
17:30Ride 45with MaraFull
18:15Box 45with KitFull
18:30Lift 50with Priya1 rack left
19:15Ride 45with SolFull
20:00Stretch 30with Jonah7 mats left

New here

Your first week, unlimited, £20.

Start your week

Pay how you train.

No joining fee. No contract on any of them.

Drop in£18a class

Any class, any day
Book up to 7 days ahead
Shoes and towels included

Choose drop in

Most chosenUnlimited£139a month

Every class, every day
Book up to 14 days ahead
Bring a friend once a month
Freeze it for up to 8 weeks

Choose unlimited

Ten classes£150£15 each

Any ten classes
Use them within 3 months
Shoes and towels included

Choose ten classes

Coaches.

You will have a favourite by the second week.

MaraRidePlays: Disco, then house AdeBoxPlays: Grime and garage PriyaLiftPlays: Old hip-hop, loud JonahStretchPlays: Ambient, barely

Two rooms. One city.

The Ride room holds thirty-two bikes and a sound system that should not fit in it. The Floor takes the bags, the racks and the mats. Showers, lockers and towels, all included.

Monday – Friday: 06:00 – 21:30
Saturday – Sunday: 08:00 – 14:00
Find us: Leeds city centre, five minutes from the station

The concept, running at 1440pxScroll moves it

Its own type,its own colours.

Nothing on the concept uses our fonts or our palette. A concept dressed in the studio's colours is the studio's site with the words changed.

Fig. 02

The type, set in the brand's own face.Specimen

FORMBook a class

Ride · Box · Lift · Stretch · Leeds city centre

Trainto thebeat.

Next class

Ride 45

18:15 · with Mara · 6 bikes left

Starts in24:00

128 BPM · Ride 45 set

Four ways in.

Every class is coached, capped and set to music built for it.

01RideForty-five minutes on the bike, in the dark, to a set built for it.45 min · 32 bikes 02BoxBags and pads in rounds. Technique first, then the conditioning.45 min · 20 bags 03LiftBarbells and kettlebells, coached rep by rep. Strength, not chaos.50 min · 16 racks 04StretchSlow, long holds on the mat. The class that makes the others possible.30 min · 24 mats

This week.

Book up to fourteen days ahead. Cancel up to eight hours before.

06:30Ride 45with Mara13 bikes left
07:15Lift 50with Ade5 racks left
12:15Box 45with Ade7 bags left
12:30Stretch 30with Priya6 mats left
17:30Ride 45with MaraFull
18:15Box 45with KitFull
18:30Lift 50with Priya1 rack left
19:15Ride 45with SolFull
20:00Stretch 30with Jonah7 mats left

New here

Your first week, unlimited, £20.

Start your week

Pay how you train.

No joining fee. No contract on any of them.

Drop in£18a class

Any class, any day
Book up to 7 days ahead
Shoes and towels included

Choose drop in

Most chosenUnlimited£139a month

Every class, every day
Book up to 14 days ahead
Bring a friend once a month
Freeze it for up to 8 weeks

Choose unlimited

Ten classes£150£15 each

Any ten classes
Use them within 3 months
Shoes and towels included

Choose ten classes

Coaches.

You will have a favourite by the second week.

MaraRidePlays: Disco, then house AdeBoxPlays: Grime and garage PriyaLiftPlays: Old hip-hop, loud JonahStretchPlays: Ambient, barely

Two rooms. One city.

The Ride room holds thirty-two bikes and a sound system that should not fit in it. The Floor takes the bags, the racks and the mats. Showers, lockers and towels, all included.

Monday – Friday: 06:00 – 21:30
Saturday – Sunday: 08:00 – 14:00
Find us: Leeds city centre, five minutes from the station

Fig. 03

The same markup at 390px. Not a mobile mockup.Live

Fig. 04

The palette, each band as wide as its share of the page. The accent is spent only on actions.#0D0D0C · #F1EFE9 · #FFFFFF · #1A1A18 · #8C8A84 · #D6FF3D

Display

Archivo: expanded to 125, black, italic

Text

Archivo: the same family at normal width

Corners

Fully rounded: pills and 22px cards

Imagery

Drawn kit and an equaliser; no stock bodies

Motion

The equaliser, the countdown, the kit on each card

Want thisfor your trade?

Tell us the sector and what a visitor is meant to do when they land. We will tell you what the page would have to be.

Use itFORM, full screen

Writehello@svennis.co.uk

More briefsAll concepts

Email us

Concept 00 FORM.

The brief,as we set it.

Four decisions,read off the page.

The energy arrives before the words

Each class, with its kit moving

The timetable is the studio's own

Say what it costs

Trainto thebeat.

Four ways in.

This week.

Your first week, unlimited, £20.

Pay how you train.

Coaches.

Two rooms. One city.

Its own type,its own colours.

Trainto thebeat.

Four ways in.

This week.

Your first week, unlimited, £20.

Pay how you train.

Coaches.

Two rooms. One city.

Want thisfor your trade?

Let us buildthe whole thing.

Concept 00 FORM.FORM.

The brief,as we set it.

Four decisions,read off the page.

The energy arrives before the words

Each class, with its kit moving

The timetable is the studio's own

Say what it costs

Its own type,its own colours.

Want thisfor your trade?

Let us buildthe whole thing.

Concept 00 FORM.